Optimizely
Сервис Optimizely содержит набор инструментов для анализа аудитории сайта, сбора статистических данных, повышения конверсии.
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Обзор
- Тарифы и возможности
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Интеграция
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Отзывы
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Фото и видео
Сервис Optimizely содержит набор инструментов для анализа аудитории сайта, сбора статистических данных, повышения конверсии, проверки работоспособности веб-ресурса. Может использоваться для сайтов и мобильных приложений.
Возможности Optimizely:
- оценка работоспособности и удобства страниц;
- сегментирование аудитории по разным фильтрам;
- настройка таргетированной рекламы;
- контроль стабильности загрузки сайта;
- А/Б тестирование;
- оценка эффективности ресурсов по количеству продаж или кликов;
- верстка сайтов в визуальном редакторе;
- персонализация информации в зависимости от геопозиции, пола и поведения посетителя;
- работа с приложениями для IPTV.
Инструменты предоставляются пакетно, поэтому каждый пользователь системы может выбрать те возможности, которые ему необходимы, не переплачивая за неиспользуемые функции. Сервис полезен для маркетологов, разработчиков, менеджеров.
Для работы с инструментом нужно создать аккаунт и оплатить доступ к сервису. Устанавливать программу на устройство не нужно, все действия выполняются в облачном приложении. Сайт доступен только на английском языке. Существует несколько тарифов для личного и корпоративного использования. Тарифные планы для организаций поддерживают режим многопользовательской работы.
Тарифы Optimizely
Характеристики Optimizely
Бесплатный тариф | |
Бесплатный пробный период | |
Веб-аналитика A/B-тестирование | |
Веб-аналитика Отслеживание конверсий | |
Веб-приложение | |
Есть английская версия | |
Оплата по подписке | |
Отслеживание времени пребывания | |
Отслеживание навигации | |
Развёртывание Облако | |
Сегментация аудитории | |
Таргетинг |
Популярные вопросы и ответы про Optimizely
Essentials | Business | Enterprise | |
Pricing per month | Contact us | Contact us | Contact us |
Performance | |||
Performance Edge | Add-on | Add-on | Add-on |
CDN Load Balancing | |||
Custom TTL for datafile and snippet | |||
Create and Launch Experiences | |||
Experiments | |||
One-Line Implementation | |||
Visual Editor | |||
Preview Mode | |||
Cross-Browser Testing | |||
Project JavaScript | |||
Multi-Page (Funnel) Tests | |||
Experiment Change History | |||
Conditional Activation | |||
Traffic allocation | |||
Mutually exclusive experiments | |||
Multivariate Testing (MVT) | |||
Experiment Scheduler | |||
Extensions | |||
Custom snippets | |||
Personalization Campaigns | |||
Adaptive Recommendations | |||
Number of Projects | 1 | Unlimited | Unlimited |
Number of Experiments | Unlimited | Unlimited | Unlimited |
Results | |||
Analytics and Heatmap integrations | |||
Experiment results page | |||
Stats Engine | |||
Metrics | |||
CSV export | |||
Offline events | |||
Custom Segmentation | |||
Cross-Project Events | |||
Campaign Results Page | |||
Default segmentation by: Browser Type | |||
Default segmentation by: Device Type | |||
Default segmentation by: Source Type | |||
Default segmentation by: Campaign | |||
Default segmentation by: Referrer | |||
Targeting | |||
Audience Builder | |||
Available Audience Builder conditions: Referrer URL | |||
Available Audience Builder conditions: Query Parameter | |||
Available Audience Builder conditions: Custom JavaScript | |||
Available Audience Builder conditions: Cookies | |||
Available Audience Builder conditions: IP Address | |||
Available Audience Builder conditions: Traffic Source | |||
Available Audience Builder conditions: Device | |||
Available Audience Builder conditions: Browser | |||
Available Audience Builder conditions: Language | |||
Available Audience Builder conditions: Ad Campaign | |||
Available Audience Builder conditions: New vs Returning Visitors | |||
Available Audience Builder conditions: Custom Attributes | |||
Available Audience Builder conditions: Geotargeting | |||
Available Audience Builder conditions: Time of Day | |||
Available Audience Builder conditions: Third Party Data Audience | |||
Available Audience Builder conditions: Uploaded Audiences | |||
Available Audience Builder conditions: Dynamic Customer Profiles (External attributes) | |||
Adaptive Audiences | |||
Available Audience Builder conditions: Behavioral Targeting | |||
Optimizely Program Management | |||
Teams: Number of Teams | 1 | Unlimited | |
Teams: Idea Backlog | |||
Teams: Experiment Documentation | Customizable | ||
Teams: Idea Scoring | |||
Teams: Commenting | |||
Teams: Results Repository | |||
Teams: Workflow & Approvals | |||
Program Reporting: Testing Velocity | |||
Program Reporting: Win Rate | |||
Program Reporting: Operational Reports | |||
Program Reporting: Automated Program Analysis | |||
Program Reporting: Reporting Filtering | |||
Security and Administrative Control | |||
Multi-Account Login | |||
Individual 2-Step Verification | |||
Single Sign-on | |||
User-Based Roles and Permissions | |||
Account level 2-Step Verification | |||
PCI Compliant Snippet | |||
Collaborator roles | Unlimited | Unlimited | Unlimited |
API | |||
REST API | |||
Event Data Export | |||
Support | |||
Community | |||
Knowledge Base | |||
Academy | |||
Online Tickets | |||
Customer Success Management |
Essentials | Business | Enterprise | |
Pricing per month | Contact us | Contact us | Contact us |
Implementation | |||
Environments | |||
Whitelisting | |||
Logging | |||
Webhooks | |||
User Profiles | |||
Feature Management | |||
Feature Rollouts | |||
Feature Flags | |||
Feature Variables | |||
Create and Launch Experiences | |||
Experiment Change History | |||
Experiments | |||
Conditional Activation | |||
Traffic allocation | |||
Mutually exclusive experiments | |||
Number of Projects | 1 | Unlimited | Unlimited |
Number of Experiments | Unlimited | Unlimited | Unlimited |
SDKs | |||
Optimizely Client-Side SDKs | |||
Optimizely Server Side SDKs | |||
Optimizely Mobile SDKs | |||
Optimizely OTT SDKs | |||
Results | |||
Experiment results page | |||
Stats Engine | |||
CSV export | |||
Offline events | |||
Custom Segmentation | |||
Targeting | |||
Audience Builder | |||
Available Audience Builder conditions: Custom Attributes | |||
Optimizely Program Management | |||
Teams: Number of Teams | 1 | Unlimited | |
Teams: Idea Backlog | |||
Teams: Experiment Documentation | Customizable | ||
Teams: Idea Scoring | |||
Teams: Commenting | |||
Teams: Results Repository | |||
Teams: Workflow & Approvals | |||
Program Reporting: Testing Velocity | |||
Program Reporting: Win Rate | |||
Program Reporting: Operational Reports | |||
Program Reporting: Automated Program Analysis | |||
Program Reporting: Reporting Filtering | |||
Security and Administrative Control | |||
Multi-Account Login | |||
Individual 2-Step Verification | |||
Single Sign-on | |||
User-Based Roles and Permissions | |||
Account level 2-Step Verification | |||
Collaborator roles | Unlimited | Unlimited | Unlimited |
Performance | |||
CDN Load Balancing | |||
API | |||
REST API | |||
Event Data Export | |||
Support | |||
Community | |||
Knowledge Base | |||
Academy | |||
Online Tickets | |||
Customer Success Management |